The Metro banner, with its 362 stores including 102 newly launched Metro Plus stores, is a leading Québec and Ontario supermarket chain. The Metro banner aims to fulfill the needs of today’s customers, offering a wide variety of products.
Metro launches its new mobile application, developed with Tink, to provide ease of use, speed, and customization to users. Metro aims to support its customers in their food purchasing process by transposing each shopping steps on the application. One benefit for the customer is that of a simplified purchasing process, while allowing Metro to acquire and offer customers and members of the metro & me loyalty program special offers and personalized content based on their purchases and preferences.
Metro innovates with a 100% integrated experience, for each item present in the grocery list, the application suggests savings according to the flyer, coupons of the week and healthy choices.
Prix Boomerang 2014
Acquisition retention and loyalty strategy